What is adidas miCoach – wearable and smart?

Today I had the opportunity to get some insights and behind the scene looks from the adidas miCoach team. 

Burkhard Dümler and Georg Held explained the idea, challenges and learning from the miCoach mobile app.

I asked them why adidas is engaging in wearable and smart devices.

adidas miCoach

Fun factor of the insight session – all adidas miCoach team mates went running during the Q&A testing of the mobile app… 😉