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Tag: smart run

  • What is adidas miCoach – wearable and smart?

    What is adidas miCoach – wearable and smart?

    Today I had the opportunity to get some insights and behind the scene looks from the adidas miCoach team. Burkhard D├╝mler and Georg Held explained the idea, challenges and learning from the miCoach mobile app. I asked them why adidas is engaging in wearable and smart devices.