Tag: adidas

  • What is adidas miCoach – wearable and smart?

    What is adidas miCoach – wearable and smart?

    Today I had the opportunity to get some insights and behind the scene looks from the adidas miCoach team. Burkhard DĂĽmler and Georg Held explained the idea, challenges and learning from the miCoach mobile app. I asked them why adidas is engaging in wearable and smart devices.